History of a music video- Miss Georgiou

History of a music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

MTV was the first TV  to show music videos. People from all over the globe tuned in to watch their favourite stars perform in a way they haven't seen before. HBO also had a 30-minute program of music videos, called Video jukebox, that first aired around the time of MTV's launch and would last until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax and The movie channel would occasionally play one or a few music videos between movies.   

Ways in which people consume music videos

• The internet
• Youtube
• ITunes
• Unsigned websites
• Piracy
• Music stores
• TV and radio

Of course this has changed over many years. In the early 19th century the only way people were able to listen and watch artists was by seeing them live in person. This was due to there being no TV's and only a small number of people being able to afford radios. However, as the years have past TV's have developed and music channels have been introduced for example MTV. This has opened a world for people to watch their favourite artists singing their favourite songs.

 

 

YouTube

 

YouTube is one of the easiest ways for people to view different music videos on the internet. Most artists download their latest music videos to YouTube because it is free to watch them and it is easy to search for them. "Gangnamstyle" is the most viewed music video on YouTube with over 2 billion views worldwide. The internet fell in love with the crazy dance routines and the special effects that were included in the video. Since the video was released "PSY" has become an overnight sensation becoming recognised all over the world. People have submitted dance routines to YouTube trying to recreate the dance shown in the video promoting the video further.

1. Michael Jackson feat. Janet Jackson – Scream (1995)

Production Cost: $7,000,000 ~ $10,399,914 (2011)

 

This music video featured CGI (for the time) of Jackson and his sister in a space station, doing futuristic leisure activities whilst screaming and singing.
Scream was released more than a decade after the Mo town performance and yet Jackson was still reigning supreme as the King of Pop. This video won awards in the category of Best Short Form Music Video at the 1995 MTV awards. I find this video highly unconventional for Jackson’ repertoire; a video clip defined by its CGI and not its dance moves. personally I’d rather watch a clip of his Mo town performance.

I found this information on a top 10 most expensive music videos website. Even though technology has improved and special effects have been upgraded, this video is still looked upon as being the most expensive music video of all time. This was due to the large budget for the video and the fact that the space ship in the video was made especially for the song (It was not just special effects).  I believe that this video was the start of the music video era. Not long after this video was released most artist were planning how they could compete with this new type of promotion. Michael Jackson continued to make memorable music videos with the likes of thriller and dirty Diana.

Music is more energetic

The Echo Nest sees music from many angles — everything from reviews written by critics and fans, to the audio attributes of the music itself, which we get by literally listening to the music with software. Our "energy" attribute is part of that later approach. As the name suggests, it measures the energy level of a song. If, for example, a customer of ours were to build a jogging playlist or standalone application, this attribute would be of particular interest to them… but what interests us here is that after a brief plateau, pop music has roughly grown more energetic since the dawn of rock 'n roll.

The beat is more accurate

As time marches on, its beat has grown increasingly consistent, due to drum machines, click tracks and the like. Back when all drummers walked the earth as humans, the tempo used to drift a bit more, within songs. Today, we have some songs where every note is exactly quantized and locked onto the tempo, although much of what we listen to these days consists of a combination of organic and mechanistic sounds.

Overall this research has really helped me with the planning for my music video. It has taught me that the way to make a music video successful is by making it memorable. If the audience have something to remember the video by i.e. a dance, then it will be much more popular with your target audience. Also I have learnt that special effects are commonly used in music videos nowadays. This has helped to give me ideas to use within my music video.